Team Bimota Alstare rider Christian Iddon and his BB3 racebike were on live TV yesterday evening, on the current affairs and news show, BBC North West. The show is generally a news programme, but has a segment that deals with sport and last night Christian and his superb Bimota Alstare BB3 were the featured stars.
The programme went on air at 18.30 - just in time to promote the Donington round of this year’s World Superbike Championship.
During the programme Christian was interviewed about his bike, the World Superbike Championship and his life in racing. The coverage was fantastic and the BB3 enjoyed a lot of airtime, giving all sponsors massive exposure.
We will put a copy of the coverage on the website soon, but in the meantime have a look at the gallery of photos – especially the ones of Christian pushing the BB3 through the BBC newsroom – much to the delight and amusement of all therein.
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